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So, you want to know which campaigns, sources, media, or keywords deliver the highest quality of leads? There are a lot of expensive tools that can help you with that. But, did you know that UTM tracking with Contact form 7 (both free) can help you with that. With the upcoming cookie and privacy issues, it’s becoming harder for those tools to keep track of the performance. Most of the time, these tools use cookies to keep track. UTMs rely on URLs and those are always available. In this article, we tell you how to do Contact Form 7 UTM Tracking like a pro.

Why you must use UTM tracking when using Contact Form 7

Combine the power of both and create better insights for your clients or for your own business. First, why you must use UTM tracking in Contact Form 7

  • You can track the performance of your campaigns in Google Analytics
  • You can see which campaigns deliver the highest quality leads

Some background information

  1. Create UTM codes (use our tool for free)
  2. Use the created UTM codes in all of your campaigns (Google Ads, Facebook, Linkedin etc.)
  3. Add 5 hidden fields to your Contact Form 7 forms. These fields capture the UTM values from the URL
  4. Add the values of the hidden fields to the emails sent to you or your clients

Here we go…

Time needed: 5 minutes.

Follow the steps below to optimize your lead forms:

  1. Create UTM codes

    Easily create and manage your UTM codes with UTM Star, yes it’s free. You can sign-up here.

  2. Use the created UTM codes in all of your campaigns (Google Ads, Facebook, Linkedin etc.)

    Make sure that every campaign is tagged with a UTM code. Only then you can see the performance in Google Analytics and in the inbox.

  3. Add 5 hidden fields to your Contact Form 7 forms. These fields capture the UTM values from the URL


    [hidden utm_source default:get]
    [hidden utm_medium default:get]
    [hidden utm_campaign default:get]
    [hidden utm_keyword default:get]
    [hidden utm_content default:get]
    utm tracking contact form 7

  4. Add the values of the hidden fields to the emails sent to you or your clients. The UTM values don’t come from your URL, but are send with together with the other fields, like name, email etc.


    5. [utm_source]
    [utm_medium]
    [utm_campaign]
    [utm_keyword]
    [utm_content]Lead quality optimization with Contact form 7

Contact Form 7 and UTM tracking is now set up and you are done! You or your client is now able to see which campaigns, sources, medium and keywords deliver the best quality leads.