So you want to gain more insight into your campaign’s performances. Whether you roll out the campaigns on social media, an affiliate network or even in offline campaigns, UTM codes ensure this insight. But how do you actually create a UTM code?
Structure of a UTM code
It is important to know how a UTM code is structured before we continue:
- URL: domain incl. http/https and possible subdirectories/pages
- utm_source: where does the traffic derive from. Examples are: Google, Facebook, Advertising website X.
- utm_medium: the kind of traffic, examples are: organic, referring, paid.
- utm_campaign: under which campaign does this link fall. Examples: spring offer, great collaboration, sponsoring.
- utm_content: where exactly is the link located. Examples are: header, footer, medium rectangle, button 1.
- term: the term which is used to make the link visible. Term is often used for Adwords campaigns.
Example of a UTM code
How to create a UTM code
You can create the UTM codes yourself using the forementioned information, but it is easier to use a tool for this.
UTM Star has developed a very own tool which not only allows you to create a UTM code, but it also makes it easy to copy, duplicate and adjust one. This way you can create them just a little bit faster. Visit the UTM Generator.