As a marketing professional, you use various marketing channels. This quickly creates a proliferation of UTM codes, making it easy for you to lose the overview. Using an UTM tag manager is therefore essential.
Many online marketers, content marketers and social media specialists use programs like Excel to manage UTM codes – which are error-prone and not made for code management. Especially with large quantities of UTM codes, which you quickly have to deal with in campaigns with multiple expressions via various media, these programs fail. We encountered this problem ourselves and therefore developed UTM Star: a program especially for this purpose. UTM Star, the UTM Tag Manager, helps you to easily and quickly gain more insight into your data, allowing you to further optimize your campaigns. You can easily and quickly manage, create and analyze UTM codes and even manage and analyze complete UTM campaigns.
Why build history?
UTM codes are links provided with variables that contain information about a campaign. Think of the source, the medium, the campaign, the search term, and the part of the content that is clicked on. In addition, within Google Analytics a lot of information can be collected about:
- the source or medium;
- the target audience using the links;
- the involvement of visitors.
- the number of registrations or sales;
- which links and/or buttons perform best;
- which pages the visitors visited before they started an action.
The data obtained with the UTM links used in the campaign says something about the campaign. Was the chosen media meaningful or relevant enough? Is the position of the link optimal? Or should another text be used as call to action (CTA).
To be able to evaluate the data properly you need historical data. For example, you cannot always use data from the previous month by using seasonality, so compare data with the same period last year. But then those data must be available.
In this way, UTM Star helps you to obtain useful data
Let’s be clear: building historical data is of great importance. But how do you do this in a convenient way, so that you can actually use the data? UTM Star helps. The tool includes the following functionalities that help you to obtain and manage the data:
Creating UTM codes
Before you can manage UTM codes, you have to create them. This is very easy with our UTM Generator. To start building your UTM code, click on ‘add link’ and enter the URL, source, medium, and campaign name. Optionally you can enter the term, content, notes, and end date.
Ordering UTM codes by creating projects
UTM Star offers you the possibility to organize your UTM codes in projects. Campaigns often include multiple expressions through various media. As a result, the number of UTM codes increases rapidly. To keep an overview, you can create projects within the tool. This can be per campaign, but also per the overarching theme. You can think of a project ‘recruitment’ or a project for an annual event. By working with projects, you have all the UTM codes related to a theme at a glance. You can easily manage the data and, for example, easily compare the campaigns within a project to see which choices yield the best results.
Search function for quick results
Time is precious. You don’t want to waste time searching for information. The tool is therefore equipped with a handy search function. This allows you to search within a project by campaign name, source, medium, term, and content. By using the search function you will immediately find the information you need.
This makes UTM Star easy to use. For example, you can easily and quickly lookup a variable or compare things. You can then use this information to further optimize your campaigns.
Easily share projects
An important way to make sure you use your data more is to share it. You can share your projects within UTM Star with colleagues or with other people. Handy when you work with a larger team. The people you share the project by getting access to the project and can easily start working with the available data themselves. In this way, the use of UTM code delivers even more.
Insight and overview through the UTM Tag Manager dashboard
The tool has a handy and clear dashboard per project, which provides a lot of insight. In the dashboard of projects you can see how often a link has been clicked. This only works if the URL shortener is used.
For more insights, you can link the tool to Google Analytics. This way you can see per link what the bounce percentage is, how many conversions the traffic generates, and how long the visit duration was. Important information with which you can optimize your campaign and which you can share with colleagues or other stakeholders.
QR Codes of every generated UTM code directly available
Do you work with QR codes or do you want to do this? Also then the tool offers a solution. QR codes make your content super accessible. The recipient scans the QR code very easily with his cell phone, after which the page opens. Within UTM Star a QR code is immediately available for each created UTM code, with the shortened URL including the UTM codes you specify. This (high-res) code can be used in print, on websites, and in apps. Of course, the use of the QR code is directly visible in the dashboard of the project. You can see how often the code has been scanned, but also what your target group looks like and whether the expressions with a QR code have contributed to more leads. In short: this code also provides information that you can use and is an interesting option if you want to get started with UTM Star, the UTM Tag Manager software.